Less is More The trend towards a more minimal approach to beauty has been steadily increasing for years but since Covid-19 this “more natural” approach has become mainstream and far reaching. Gone are the days of overly contoured and “caked on” layers of makeup that once dominated YouTube and social media. With face masks covering … Read more
What exactly is giving thanks? Giving thanks is about expressing gratitude or showing appreciation for someone or something. 2020 has been a year filled with so much challenge, sadness, hardship and strife that it’s hard to imagine giving thanks to anything or anyone but it’s an important thing to do. Maybe now more than ever … Read more
The term “maskne” refers to the acne that people are experiencing from constantly wearing a mask. During COVID young and old seem to be struggling with acne caused by wearing a mask all day. As a result, acne treatment searches have increased by 37% during the month of June and continue to climb. While the … Read more
September is the official National Skin Care Awareness Month, not to be confused with May which is the National Cancer Awareness month. This declaration is designed to help draw attention to skin health and care. Your skin is your body’s largest organ, so it’s important to take good care of it. What can you do … Read more
So what is ageless beauty? The dictionary states that Ageless Beauty is an adjective. not aging or appearing to age. lasting forever; eternal; undying: the ageless beauty of Greek sculpture. But the definition in 2020 has expanded to mean beauty can be found at all ages. The drive to “look young” is tempered with the … Read more
As we all get back to school, a slightly more active schedule and shorter days – its time to grab onto those last few days of summer before. Fall officially begins the September the 22nd. In many parts of the country we still have warm temperatures and perfect outdoor weather. With COVID, it’s important to … Read more
Buy 1 WINK Lash & Brow Oil and we will Donate 1 It’s October – National Breast Cancer Awareness Month and Amalie is proud to be donating 1 Pink Wink for each Wink purchased this month. The donations go to breast cancer warriors. Amalie is proud to work with the Breast Cancer Charities of America … Read more
In these uncertain times it’s hard to even imagine what the future might look like but we should try to plan for it. The Corona virus is leading our actions right now and until there is wider testing and/or a vaccine our “new normal” is bound to be dramatically different. In fact, it’s likely that … Read more
I’m sure your asking yourself, why is a beauty blogger writing about the fourth of July? For me, that’s easy – because beauty at Amalie is more than how you look, it’s about character, your soul, how you live your life and how you connect to the world about you. I typically stray away from … Read more
Living through the pandemic is no joke, especially if your health is already at risk and sensitive. Therefore, you should make sure to live a healthy and peaceful lifestyle that won’t compromise your immunity. However, sometimes it’s important to do some little extra work and enrich your diet with various vitamins and supplements to help … Read more