What order should you apply skincare products?

The order of your skin regime is important as proper layering helps to minimize irritation and assists in locking in the helpful ingredients. DayTime Cleanser – The cleaning step in your facial regime is undoubtably one of the most important. Regular cleansing with the proper product is essential to keeping your skin looking radiant and healthy. … Read more

Steps to Building a Nighttime Skincare Regime

Designing a night time custom skincare regime is an important step to beautiful skin. There are so many services offering custom skin programs but the reality is that, unless you have extreme issues, you can design the perfect plan on your own. We recently published the details on how to build your daytime steps; in … Read more

How do you Build a Daytime Skincare Regime?

Know your Skin Type Before you design the optimal skin regime, it’s critical that you define your skin type. We recommend a simple test which involves thoroughly cleaning your skin with a mild cleanser. Once you’ve done that, leave your skin to dry without any moisturizer of makeup. After waiting a minimum of 30 minutes … Read more

Most Common Beauty Concerns for Men

For the longest time, beauty concerns have been known to be a women-only affair. Traditionally, men have kept it simple. They haven’t taken the time to identify a good beauty routine. It’s even more unfortunate that most men think consulting a specialist over beauty concerns makes them less manly.  However, in recent years, men have … Read more

Introducing: Amalie Organic Under Eye Dark Circle & Wrinkle Serum

Amalie Under Eye Serum is a powerful hand crafted formulation designed to minimize the appearance of dark circles, wrinkles and fine lines. Our serum is made with all organic ingredients.The formulation is non-greasy and absorbs easily into the skin.  Use the under eye roller as part of you’re nightly routine and say goodbye to dark … Read more


Men and women have always rated a person’s eyes as one of the most important facial features. Recent research indicates that our eyebrows are even more important than our eyes because they allow us to communicate without speaking. They frame our face and send a signal about our personality. With all of us wearing masks … Read more

Tips to Help Eliminate Dark Circles & Puffy Eyes

We continue to investigate the top beauty issues and remedies – Dark Circles & Puffy under eyes are in the top 3! Let’s get into what causes them as well as some of the best ways to treat them. Puffy Eyes What causes them? Fluid retention, lack of sleep, smoking, allergies, aging and lastly hereditary traits … Read more