WHAT IS THE MINIMALIST BEAUTY TREND?

Less is More The trend towards a more minimal approach to beauty has been steadily increasing for years but since Covid-19 this “more natural” approach has become mainstream and far reaching.  Gone are the days of overly contoured and “caked on” layers of makeup that once dominated YouTube and social media. With face masks covering … Read more

We Need July 4th!

I’m sure your asking yourself, why is a beauty blogger writing about the fourth of July? For me, that’s easy – because beauty at Amalie is more than how you look, it’s about character, your soul, how you live your life and how you connect to the world about you. I typically stray away from … Read more

Feeling and Looking Beautiful: 7 Tips for Inner and Outer Beauty

Most women these days aspire to look beautiful. They spend small fortunes on expensive beauty products, they visit spa centers, they wax and pluck and dye everything and make sure that their clothes fit them perfectly. However, although looking your best can lift your spirits up every now and then, it won’t always help you … Read more