Are we reverting back to Beauty Trends from the 1800’s?

This President’s Birthday weekend got me thinking about makeup and beauty trends in the 1800’s vs today. Just how different would it have been for me back then? Turns out it’s not hard to make the case that we are reverting back to beauty trends 200 years ago.  Here are some examples: The healthy/natural look … Read more

Want Better Skin, Lashes & Hair? Get a Silk Pillowcase

 I was introduced to silk pillow cases by my Grandma MeMe. I remember as a little girl going to my grandmothers house and watching her while she performed her nightly beauty ritual. She would always clean her face with cold water, put on night cream, brush her hair and sleep on a silk pillowcase. I … Read more

Introducing: Amalie Limited Edition Potions

   How do you develop the best new products?  You listen to your customers, seek the finest ingredients, test new formulations and create new small batches. Staying true to our mission to solve the world’s toughest beauty problems through real science and natural ingredients, our products enable your inner beauty to shine outwardly. One of the benefits … Read more


In honor of this week’s SHINE sale, I’m dedicating a post to two superstars in SHINE’s formula: little-known (and very potent) skin brighteners bearberry extract and licorice extract. A common skin care ailment that many people struggle with is skin discoloration. Whether the discoloration is from sun spots, age spots, acne scars or an uneven … Read more