How to Make Your Eyes Pop (+ Your Face Look Slimmer, Too!)

One of the questions I received this month on Quora was:  “Why do women’s faces look wider in photos without makeup? Even if you look at celebrities without makeup, somehow their faces look wide and sort of flat.” While many answers focused on contouring–which is a big part of the “flat” and wide face” piece, I … Read more

Are Drugstore + Department Store Makeup the Same Thing? We Tested E.L.F. vs. it’s Department Store Equivalents to Find Out

  As a beauty blogger, one of the questions that I get most often is: “Isn’t drugstore makeup the same as high-end makeup, just with better packaging?” For the longest time, I muttered out “Yeah, basically.” The thing is, when you look at the labels, the ingredients all start to sound the same. There’s so … Read more

2017 Beauty, Here We Come!

On this New Year’s Eve, I’m thinking about a lot of things. Mainly, I am thinking about how far 2016 has taken us here at Amalie. From introducing our newest WINK packaging last January after a fall of rigorous testing here in China and in your homes, to the launch of our long-awaited 2nd product … Read more

Now Testing: Hello Kitty’s 3-in-1 Brow Color + Eyeliner by MiniSo

Are you ready for this totally kawaii review? Last week a friend and I dropped by Miniso–Japan’s unbelievably cute version of a “dollar store”–when I came across their new Hello Kitty makeup line. While the colors are usually not in range for me (Miniso is only sold in Southeast Asia), today I thought I’d give … Read more

Battle of the Highlighters: Beauty’s Best Highlighters, Ranked

As you all saw in 2016, highlighters are in vogue and probably here to stay. Highlighting—or strobing—doesn’t have to be an elaborate process or an entirely new skill to your beauty arsenal, it’s just an extra step that brings attention to the high notes in the bone structure of your face–your cheekbones, nose, cupid’s bow—by … Read more

Zion Health Product Review

Zion Health is a small natural health company specializing in the healing powers of Kanwa Clay Minerals. The company founder is an avid believer and user of natural healing remedies discovered certain types of clay contain a powerful combination of minerals that can heal many different ailments of the body with little side effects. The … Read more

Light up Your World with Burberry’s New Highlighters

As some of you may already know from the SEVERAL pictures I’ve posted on Instagram over the past weeks, last month I was #blessed enough to receive a full set of Burberry’s newest highlighters, the #BurberryEssentials kit, courtesy of Influenster, Sephora and Burberry Beauty. With a liquid/gel, cream and powder highlighter all in the set, I … Read more