We are Ageless

Traditional age demographics are no longer relevant. Today, baby boomers and millennials have much more in common than ever before. More often than not — values, lifestyles and priorities are aligned.  Our mindsets and needs are shifting to taking care of oneself, focusing on prevention and overall enjoyment of life.           … Read more

How to incorporate K-Beauty into your Beauty Routine

Just like your fitness and exercise routine, your everyday makeup and skincare routine could probably use some updating with warm weather approaching. Spring and summer bring a whole host of new selfie opportunities, like beach days, parties, vacations, backyard barbecues… the list goes on and on! But, if you’re anything like the rest of us, … Read more

Are we reverting back to Beauty Trends from the 1800’s?

This President’s Birthday weekend got me thinking about makeup and beauty trends in the 1800’s vs today. Just how different would it have been for me back then? Turns out it’s not hard to make the case that we are reverting back to beauty trends 200 years ago.  Here are some examples: The healthy/natural look … Read more

WHY YOU SHOULD BE USING BEARBERRY EXTRACT & LICORICE EXTRACT IN YOUR SKINCARE ROUTINE

In honor of this week’s SHINE sale, I’m dedicating a post to two superstars in SHINE’s formula: little-known (and very potent) skin brighteners bearberry extract and licorice extract. A common skin care ailment that many people struggle with is skin discoloration. Whether the discoloration is from sun spots, age spots, acne scars or an uneven … Read more