WHAT IS THE MINIMALIST BEAUTY TREND?

Less is More The trend towards a more minimal approach to beauty has been steadily increasing for years but since Covid-19 this “more natural” approach has become mainstream and far reaching.  Gone are the days of overly contoured and “caked on” layers of makeup that once dominated YouTube and social media. With face masks covering … Read more

BEST MAKEUP WHEN WEARING A MASK

Men and women have always rated a person’s eyes as one of the most important facial features. Recent research indicates that our eyebrows are even more important than our eyes because they allow us to communicate without speaking. They frame our face and send a signal about our personality. With all of us wearing masks … Read more