We are Ageless

Traditional age demographics are no longer relevant. Today, baby boomers and millennials have much more in common than ever before. More often than not — values, lifestyles and priorities are aligned.  Our mindsets and needs are shifting to taking care of oneself, focusing on prevention and overall enjoyment of life.           … Read more

Want Better Skin, Lashes & Hair? Get a Silk Pillowcase

 I was introduced to silk pillow cases by my Grandma MeMe. I remember as a little girl going to my grandmothers house and watching her while she performed her nightly beauty ritual. She would always clean her face with cold water, put on night cream, brush her hair and sleep on a silk pillowcase. I … Read more

Introducing: Amalie Limited Edition Potions

   How do you develop the best new products?  You listen to your customers, seek the finest ingredients, test new formulations and create new small batches. Staying true to our mission to solve the world’s toughest beauty problems through real science and natural ingredients, our products enable your inner beauty to shine outwardly. One of the benefits … Read more

WHY YOU SHOULD BE USING BEARBERRY EXTRACT & LICORICE EXTRACT IN YOUR SKINCARE ROUTINE

In honor of this week’s SHINE sale, I’m dedicating a post to two superstars in SHINE’s formula: little-known (and very potent) skin brighteners bearberry extract and licorice extract. A common skin care ailment that many people struggle with is skin discoloration. Whether the discoloration is from sun spots, age spots, acne scars or an uneven … Read more