Battle of the Brows: Boy Brow vs. ABH Brows

It’s hard to remember a time before Anastasia Beverly Hills iconic brow products became a staple in every makeup lover’s collection. Since 1997 Anastasia and her daughter Claudia have defined the eyebrow game like no other company (see: my other long love letter to the ABH brand). Many have tried to match Anastasia’s success but … Read more

Are Drugstore + Department Store Makeup the Same Thing? We Tested E.L.F. vs. it’s Department Store Equivalents to Find Out

  As a beauty blogger, one of the questions that I get most often is: “Isn’t drugstore makeup the same as high-end makeup, just with better packaging?” For the longest time, I muttered out “Yeah, basically.” The thing is, when you look at the labels, the ingredients all start to sound the same. There’s so … Read more