Pink Wink – National Breast Cancer Awareness Month

Pink Wink is one of many brands giving back in October

You’d have to be living in a cave to not know that October is National Breast Cancer Awareness month in the United States. What you may not know is that WINK Lash and Brow Oil donates one WINK to a cancer warrior for each WINK sold this month. WINK, 99% Organic, is critical in helping women to regrow lashes and brows often lost from cancer treatment.

Let’s get into the statistics from breast

  • About 1 in 8 U.S. women (about 13%) will develop invasive breast cancer over the course of her lifetime.
  • In 2021, an estimated 281,550 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 49,290 new cases of non-invasive (in situ) breast cancer.
  • About 43,600 women in the U.S. are expected to die in 2021 from breast cancer. Death rates have been steady in women under 50 since 2007, but have continued to drop in women over 50. The overall death rate from breast cancer decreased by 1% per year from 2013 to 2018. These decreases are thought to be the result of treatment advances and earlier detection through screening.
  • For women in the U.S., breast cancer death rates are higher than those for any other cancer, besides lung cancer.
  • A woman’s risk of breast cancer nearly doubles if she has a first-degree relative (mother, sister, daughter) who has been diagnosed with breast cancer. Less than 15% of women who get breast cancer have a family member diagnosed with it.
  • Breast cancer became the most common cancer globally as of 2021, accounting for 12% of all new annual cancer cases worldwide, according to the World Health Organization.

Now for the good news: 

  • More women are surviving breast cancer and if caught early, your chances of survival are even higher. 
  • Thanks to increased awareness and regular monitoring, breast cancer rates began to decrease in 2000.
  • As of January 2021, there are more than 3.8 million women who have survived breast cancer. This includes women currently being treated and women who have finished treatment.

What can you do to help?

  • Get regular mammograms.The  USPSTF recommends that women who are 50 to 74 years old and are at average risk for breast cancer get a mammogram every two years. Women who are 40 to 49 years old should talk to their doctor or other health care professional about when to start and how often to get a mammogram. Women should weigh the benefits and risks of screening tests when deciding whether to begin getting mammograms before age 50. If you’r a black woman under 45 your risk of breast cancer is higher.
  • Give yourself exams regularly. Here is a link if your unsure of what or how to do it. Encourage family members to do the same.
  • Support brands that support the cause. When you look for pink this month, a portion of your proceeds will be donated to various breast cancer charities. We have chosen at Amalie to literally donate a whole wink for each purchased. Helping women to regain eyelashes and eyebrows, which are often lost in treatment, helps them to feel beautiful again. Feeling more yourself during something as disrupting and frightening as breast cancer is priceless.
  • Donate directly to various breast cancer organizations. There are many to choose from so be sure to pick the one that donates the most.

In summary, October is an important month for women and their families. Breast Cancer still takes lives but can be impacted by early detection. Be sure to get yourself tested, encourage those you love to do the same and support through buying “pink” products. If you have more questions about breast cancer check here from

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Dr. Vanessa Rodriguez is a board-certified general practitioner with more than 15 years of patient care experience. She takes an integrative approach to patient care that considers the whole person – mind, body, and spirit – and is deeply committed to assisting her patients in achieving and sustaining optimal health. Dr. Vanessa is also a skilled writer and medical reviewer, specializing in preventive care and health promotion. Her articles are written in an approachable manner that is simple to comprehend and implement in one’s own life. Dr. Vanessa’s mission is to equip her patients and readers with the knowledge and resources necessary to live their greatest lives.

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