It’s no secret that eyebrows are having a moment. Gone are the days of over plucked, skinny brows that were all the rage in the 90’s. Nowadays when it comes to brows, the bigger the better. Navigating this new eyebrow trend can be a little overwhelming, but fear not, we’ve got you covered! We will help you find the best brow shape for your face and provide tips and tricks for filling them in.

Eyebrows have the power to change your overall appearance. They bring balance and symmetry to the face, express emotion, and frame your face. \ Knowing the right brow shape for your face is crucial to pulling your look together. To figure out what eyebrow shape is best for you, first you must determine what shape your face is. There are 5 shapes that you can fall into; square, round, long, heart, and oval.


Find the Best Brow Shape for your Face:

If you feel that you need a little more to work with first, check our guides to “Growing Out Your Brows” (herehereand here), our article on brow enhancing serums (here) or learn about our very own natural lash + brow enhancer WINK, here.



If your temples and jaw are about the same width, and you have a prominent jaw line, then you most likely have a square face. Celebrities like Olivia Wilde, and Emily Deschanel share this face shape as well. The goal of your brows is to soften the face and balance your jawline giving it a more narrow appearance. You can achieve this by creating a softly rounded brow with a strong, curved arch.



If the height and width of your face is generally the same, then it is considered round. Supermodel Gigi Hadid, and actresses Emma Stone and Mila Kunis share this shape as well. You want your eyebrows to have a high, angular arch to help define your cheekbones.



Those with a long face shape normally have a prominent chin and elongated features. Liv Tyler and Sarah Jessica Parker are amongst the most famous ladies with this face shape. The goal of your eyebrows is to create a visual break creating the appearance of a shorter face. To do this keep the arch to a minimum and extend the tail of your brows slightly passed the outer corner of your eye. This will play up your horizontal features.



Reese Witherspoon, and both Kim and Kourtney Kardashian are famous for their heart shaped faces. A heart shaped is one with angular features, a prominent forehead, and often a point chin and defined jaw. You will want to softly arch your eyebrows to help balance out your angular features. It is also important that you keep your brows maintained and well groomed.



An oval face shape is the most common of the 5 and can be found on celebrities such as Beyonce, Jessica Alba, and Rihanna. Those with an oval face normally have a wide forehead and prominent cheekbones. With being the most universally flattering face shape you will want to maintain these features creating a slightly arched and balanced eyebrow.

Brow Shaping: Overview

Most shaping is done below the eyebrow as opposed to above. A popular trick is to only tweeze the lower part of the brow and let the upper half grow out to create a more feathered look. If you’re still unsure about how to shape, just make sure the brow is framing your eye. Your eyebrow should start at the inner corner, arch at the pupil, and end at the out corner. You can measure this by hold a pencil or the handle of a makeup brush up to the side of your nose.

Brow Growth & Fullness Tricks 

You may have noticed while you were shaping brows that you needed a little more to work with.

Give the illusion of fullness

There are tons of eyebrow pencils, gels, and pomades available at drugstores and cosmetic counters. So fill in your brows with whatever makes you feel comfortable. Once you fill them in be sure to set them with a clear or tinted brow gel so they don’t fade throughout the day.

..While you Grow Them In

Wondering how long it will take to grow your brows out? Follow our simple guide on how to grow your eyebrows (click here) or our comprehensive Day-by-Day Guide (Here), making sure to use an enhancement product like our WINK lash and brow enhancer (here) to make the growth process speed along a bit faster, and potentially encourage hairs to grow in areas that have been bare for a while.

Looking for even more eyebrow tips and tricks?

Click Here to Download our FREE E-book: The Amalie Brow Bible


Dr. Vanessa Rodriguez is a board-certified general practitioner with more than 15 years of patient care experience. She takes an integrative approach to patient care that considers the whole person – mind, body, and spirit – and is deeply committed to assisting her patients in achieving and sustaining optimal health. Dr. Vanessa is also a skilled writer and medical reviewer, specializing in preventive care and health promotion. Her articles are written in an approachable manner that is simple to comprehend and implement in one’s own life. Dr. Vanessa’s mission is to equip her patients and readers with the knowledge and resources necessary to live their greatest lives.

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