Why cruelty-free is the only way to go
Photo by Raphael Lovaski on Unsplash Believe it or not, cruelty-free beauty branding goes back all the way to the 1950s, when English aristocrat Lady Dowding suggested makers of fake fur use the slogan ‘Beauty without Cruelty’. Later, this would become a charity that’s still running to this day (while in America, a similar sentiment … Read more