The Buzz: August 8th – August 14th, 2016

Breast Cancer Campaign + Collaboration Announcement – TeaCupofMakeup August 13th, 2016 We are so excited to announce our collaboration with multi-cultural blogger Tasha Chua of Teacup of Makeup.  Tasha will be working with us to help spread the word regarding our October Breast Cancer Awareness campaign titled “Buy One Give One for the Cure”, where … Read more

WHAT TO LOOK FOR WHEN BUYING MASCARA

I have always found the history of cosmetics and beauty trends incredibly fascinating. One thing I have noticed during my studies of these trends, is that so many things come and go. However, there is one product that has stood the test of time, and predates even the bible! That product is mascara. Records from … Read more

HOW TO AVOID GETTING SCAMMED WHEN CHOOSING AN EYELASH ENHANCER – AN INDUSTRY INSIDER’S PERSPECTIVE

After last week’s Beauty Q&A about Idol Lash and it’s ingredients (here), I have received an overwhelming “YUCK!” response from a lot of you. So this week, I thought I would come back and hit it from a higher level, with this comprehensive consumer guide: How to avoid getting scammed when buying an eyelash enhancer. … Read more

HOT NEW TREND: BROW HIGHLIGHTS

We’ve highlighted our hair and our cheek bones, but when Benefit launched their latest eyebrow collection they introduced us to an area we’ve never thought to highlight–our eyebrows! Part of their 9-piece collection includes the 3D Brow Tones, and High Brow Glow which claim to add dimension to the brows and lift them. So is … Read more